Keito Events was engaged to manage the concept design and event logistics for the Carlton Draught launch of the 2013 AFL Program staff briefing day. We designed the function rooms with astro turf and picket fencing, incorporated AFL elements and Carlton Draught branding to create a stimulating atmosphere for the Carlton & United Breweries staff. The event welcomed special guests Mark Ricciuto and the brand ambassadors from Adelaide Crows Football Club and Port Adelaide Football Club. The staff were involved in a rotation of briefing sessions throughout the day with a relaxed lunch break, a kick and catch with the players, followed by a gourmet BBQ dinner.
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