Keito Events managed the Frome Street Bikeway Launch for the Adelaide City Council with only a week turnaround. The event was a “breakfast trail”, with four stations located along the Frome Street Bikeway between Greenhill Road and Pirie Street. Cyclists riding along the bike path collected different breakfast items and information regarding the new bikeway from each station.
Keito was involved in the organisation of the stations, the breakfast items and signage and also coordinated the early morning event, including set up and pack down. The launch ran smoothly with close to a thousand cyclists attending on the day. Everyone’s expectations were greatly exceeded and the launch was a huge success.