The 2014 Santos Tour Down Under encompassed many creative changes for Santos! This year they transformed their large iconic shade marquee into an energy dome with activities to educate the general public on natural energy.
Keito Events project managed the marquee fit out and activities, which included a natural energy science demonstration by the Surfing Scientist – Rueben Meerman, a Santos energy quiz with reference to informational panels, a competition to generate the highest amount of energy (watts) on the Santos Watt Bike, and kids science activities. A video on the science of cycling was also produced and played in the marquee.
In addition to all the activities, the natural energy theme was extended to our catering selections, we had organic smoothies by Smooth Revolution, vegie burgers by Veggie Velo and organic popsicles by Mama Rosa’s popsicles. This space generated a high volume of activity which delivered a very successful experience and result for Santos.